Decide and Don’t Dither With Your ...
You have Google Analytics. Great start. You run weekly traffic reports on your website. Wonderful. Let’s just say you are even crunching the numbers. Okay. But are you making the right decisions as a result? Or, are you passing the buck to the so-called “experts” and allowing them decide...
Think Like a End User, Not a Site owner...
As a site owner, you may have created the world’s best website, you may believe it is the elephant in the room, which no one can ignore. Cheers, but are there any “suitors” for your elephant? Is it drawing in the traffic? Is it paying you dividends? If silence is your answer, then let the truth...
The Value of Conversion Tracking...
Let’s start this section on tracking conversions with a small anecdote. A troubled business owner once said ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ All of us, at some time or the other, must have felt the same way, when you think about it.
In...
Making Social Media Managable in “...
Posted by Virginia in Industry Articles, Marketing, News & Business Ideas, Social Media on April 25, 2010 | No Comments
Really like these words of Wisdom from Hubspot.com on how to manage Social Media for business. Let’s face it that Social Media is Overwhelming! It’s hard to fit one more thing in your business week, much less your business day. Here’s a great list to review (hopefully) daily with...
Mother’s Day Campaign launched...
Posted by Virginia in Clients News, Community News, Marketing, Website Case Studies on April 8, 2010 | No Comments
Tributes Page
Social Media Confirmation page
Today the Pearl of Wisdom Mother’s Day campaign went live! The campaign, “Give Mom a Free Pearl of Wisdom!” allows users to write tributes to their mom’s or favorite mom’s. The Pearl of Wisdom Campaign will send the first...
Are Your Website Vistors Behaving Proper...
Remember the good old days when the success of a website was gauged solely on tracking hits. How about hit counters on the bottom of a website that would display the total number of hits and accumulate with each passing visitor. The more hits, the more successful the website. Bring back memories? In...
What Goal Type Are You?...
Talking about goals is an old topic in the world of analytics but one worth repeating. Enabling goals is one of the best ways to assess how well your site meets its business objectives. The hardest part for most website owners always seems to be identifying what goal type to use. A goal can be any activity...
Is Event Tracking One of Your New Year&#...
It’s a new year and a fresh start. For some, that means resolutions and goals for 2010. Okay. I realize that dropping a few pounds and not smoking are ideal resolutions but what about goals for your website? To me, setting up a goal would be just as easy as not touching that piece of chocolate...
Social Bookmarking 101...
Below is a great article/blog post on how to use social marketing and what it’s marketing as well as advantageous for search engine optimization. We don’t want you to kill yourself bookmarking for the sake of SEO. It’s any easy thing to fit into your already jammed packed work flow.
For...
Attract Business By Writing Well...
Posted by GuestBlogger in Clients News, Marketing, Social Media, Website Tips on December 16, 2009 | No Comments
By John Knox
Good writing—whether it’s content for a website, an email, or a new business proposal—reflects good thinking. Conversely, the opposite is also true: sloppy writing reflects sloppy thinking. Regardless of how brilliant a point you’re making, it will become severely tarnished...
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