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Social Media Marketing via a Storyboard...

Many years ago I had the privilege to take important clients on fishing trips to Canada and Alaska. Needless to say it was an adventure for an inner city raised kid like me! But it was also obvious why the sport appeals to those who love the outdoors and sport of fishing for wall-eye, northern pike,...

Volunteering in the Tough Times...

A lot of people (me included) are opting to increase our volunteer time for a myriad of reasons. A  San Francisco Chronicle,  March 23, 2009 article titled “Charities taps skills of jobless professionals” states ” The rising waves of layoffs are creating a whole new pool of well-educated,...

Groups on LinkedIn.com to help your Busi...

LinkedIn, Facebook and Twitter are receiving more national attention every day. I like Linkedin’s “Groups” feature which provides a space to engage with other professionals who reflect business interests. The feature allows one to not only connect, but to be of value by generating discussion...

Sharing & Saving Blog Posts...

I met a fellow consultant today for lunch and we shared an observation about how much content is being published across the various social media platforms. How does one follow, absorb and/or share it? Luckily, Mashable’s Ben Parr summarizes how to share blog content in his March 29, 2009 posted...

“Dizzied by the Demands of Social ...

My colleague, Virgina Chatham recently observed how she loves the acronym “K.I.S.S”, i.e. “keep it simple stupid”.  Web based social networking can be really hard to keep simple.  She was delighted to read and share a blog post composed by Taylor Ellwood titled “How to...

Approaching Mid ‘09 : 10 Ways Soci...

We are steadily approaching 2009’s mid-point and I recently came across Ravit Lictenberg’s,  Ustrategy Consulting, blog post titled “10 Ways Social Media Will Change in 2009″. Kudos to her for generating (1021) Diggs and (103) comments which included the ultimate compliment of...

Creating Twitter Community on Your Websi...

One of Twitter’s compelling aspects is the creation of applications which continue to propel community building. Mashable’s Adam Ostrow in his post titled Tweetizen: Create Instant Twitter Community on Your Website points out the benefit of filtering tweets and displaying them in groups....

Status Boxes:LinkedIn, Facebook & T...

Recently,  I celebrated my 52nd birthday with friends and someone slightly older than me leaned over to inquire, “So what is Twitter?”  Last week while teaching a “OnLine Networking for the Job Seeker”, it became apparent that the LinkedIn users (novice to intermediate) were...

“LinkedIn Groups : Make Things Hap...

LinkedIn has rapidly become a job seeker’s basic tool along with the resume, cover letter and networking.  In fact, some may advocate that is even more vital than the resume because of its power to help one reach and connect  “to people who know people”. LinkedIn recently made changes...

How Deep Linking Helps SEO...

How deep are your links? That determines your website’s search engine ranking. Here’s a quick guided tour about deep linking and back linking: How to add back links: Email webmasters and ask them to place a link on their website, submit your site to directories, distribute free reprint articles,...

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