Posted by Rob on June 18, 2010
You have Google Analytics. Great start. You run weekly traffic reports on your website. Wonderful. Let’s just say you are even crunching the numbers. Okay. But are you making the right decisions as a result? Or, are you passing the buck to...
Posted by Rob on June 17, 2010
As a site owner, you may have created the world’s best website, you may believe it is the elephant in the room, which no one can ignore. Cheers, but are there any “suitors” for your elephant? Is it drawing in the traffic? Is it paying you dividends?...
Posted by Rob on June 16, 2010
Let’s start this section on tracking conversions with a small anecdote. A troubled business owner once said ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ All of us, at some time or the other,...
Posted by Virginia on April 25, 2010
Really like these words of Wisdom from Hubspot.com on how to manage Social Media for business. Let’s face it that Social Media is Overwhelming! It’s hard to fit one more thing in your business week, much less your business day. ...