Recommended Articles
The True Cost of an In-House SEO Campaign: Why an SEO Firm Can Increase Your ROI
by Scott Buresh - When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Companies making this choice need to compare the actual cost of an in-house campaign if you are expecting the same type of results that you would get with an outside SEO firm.
Making the Case for SEO to Small Businesses
by Matt McGee - As search marketers, we're too deep in this stuff to bother questioning the value -- of course it's a good investment! But the small business owner isn't deep in it, doesn't quite understand it, and doesn't know what she's going to get in exchange for writing that check. So, how do you sell SEO in these situations?
File Names and SEO
by Jill Whalen - My real question is do the underscores have an impact on how the spider crawls the site or are long file names better? I'm thinking it doesn't matter but would like to be sure. I've been trying to name my pages (filename & title) with a relevant keyword but sometimes it's difficult. Also does a file name have any impact with ranking at all?
Best Place for a Blog
by Jill Whalen - Our site has a blog which is www.blog.domain.com — should it really be www.domain.com/blog? If so, then do we need to do a 301 permanent redirect from www.blog.domain.com to www.domain.com/blog?