Articles
Articles on Design, Website Content and Search Engines
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The Best Keywords Ever
A great article to understand how to choose your keywords for your website. -
Copywriting Makeover: Value vs. Vision
This is an excellent article to understand how copywriters analyze content to better get your message across as well as satisfy search engines. -
Persuasive Copywriting: Writing for the Web Instead of Your CEO
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Creators, Critics and Collectors - Creating Social Content
Social Networking is definitely the hot topic in 2007 search engine marketing! Start learning about it now.
Small Businesses Should Know Their Place Online -
The True Cost of an In-House SEO Campaign: Why an SEO Firm Can Increase Your ROI
by Scott Buresh - When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Companies making this choice need to compare the actual cost of an in-house campaign if you are expecting the same type of results that you would get with an outside SEO firm. -
Making the Case for SEO to Small Businesses
by Matt McGee - As search marketers, we're too deep in this stuff to bother questioning the value -- of course it's a good investment! But the small business owner isn't deep in it, doesn't quite understand it, and doesn't know what she's going to get in exchange for writing that check. So, how do you sell SEO in these situations? -
File Names and SEO
by Jill Whalen - My real question is do the underscores have an impact on how the spider crawls the site or are long file names better? I'm thinking it doesn't matter but would like to be sure. I've been trying to name my pages (filename & title) with a relevant keyword but sometimes it's difficult. Also does a file name have any impact with ranking at all? -
Best Place for a Blog
by Jill Whalen - Our site has a blog which is www.blog.domain.com — should it really be www.domain.com/blog? If so, then do we need to do a 301 permanent redirect from www.blog.domain.com to www.domain.com/blog? - Bridging the Gap Between the Page, Keywords and Copywriting
- 21 Tips for Better Online Credibility
by Todd Malicoat - One way to increase on the conversion question is to increase credibility. To me it makes sense that if it adds credibility for the user, it's eventually gonna be rolled into an algorithm somewhere as well. - Mirror Sites for Flash
by Jill Whalen - My sister had a nice (Flash-based) site created for her. The web developer told her he is going to create a mirror site with HTML to deal with the issue of an all-Flash site. - What's Your Link Reputation?
By Gord Collins
Forget Pagerank: as Gord explains, this measure no longer allows us to accurately or consistently predict how a page will perform in the search results. Here, he unravels the concept of Link Reputation, explaining why it's important and what it means for your site's ranking.