September 2006 - Volume IV, Issue II
  Read our newsletter online, click here

Phone: 415.459.5906
Website: www.BBMediaServices.com
Email: Info@BBMediaServices.com

On course with GirlVentures this Summer

View from the Breakfast

GirlVentures breakfast is around the bend. Would you like to attend? BB Media has reserved a table. Please let us know and we will put you on our list!

Now in its seventh year, the Empower Girl Power Breakfast provides an introduction to GirlVentures’ innovative programs.  Attendees will experience the “courage stories” of four to five GirlVentures alumnae girls, ages 12 to 17, see the power of GirlVentures’ programs through a multimedia presentation, and hear from a GirlVentures’ instructor who has witnessed the transformative nature of outdoor adventure programming.

Participants enjoy a gourmet breakfast and the beautiful views of the San Francisco Bay from the Bankers Club of San Francisco, located on the top floor of the Bank of America Building.

Want to learn more about GirlVentures? Click here!

by Paul Schmidt, iPelnus Solutions, Johnson City, TN

When setting up a new online business, one should plan on using both Pay-Per-Click (PPC) ads and Search Engine Optimization (SEO). By using PPC first, you can get traffic quickly, test the effectiveness of your website, and get an idea of its conversion rates. Once you are satisfied with the conversion rate of the website, you then reduce marketing costs by working on SEO. Here are the steps that can lead to a Internet marketing strategy that minimizes risk and cost.

First, plan your initial Internet marketing budget and set measurable goals for your campaign. Your budget should be large enough ($1,000 or more for PPC marketing) to get enough traffic to ensure statistically significant results. Your goals should be not only sales, but also inquiries, such as feedback forms, e-mail subscriptions, and phone calls. Your measurable goals should be reasonable; you don't need to make a profit. Expect that you will need to improve your website's effectiveness.

Once your website is ready, put this budget into PPC marketing (Google AdWords or Yahoo! Search Marketing). Once the campaign has finished, it is time to check your results. If you met your goals, congratulations, your site is likely to be successful. If you did not meet your goals, it is time to evaluate your site, your campaign, and your market, make adjustments and try again. Your evaluation could also indicate that a large enough market does not exist for your product or service. In this case your experiment saved you time and money you would have lost trying to make a go of it.

After optimizing your website and PPC campaigns to your satisfaction, it is time to work on SEO. By this time, you will have great data on the effectiveness of popular keywords and be able to concentrate on those for your SEO. As your SEO traffic grows, you can choose to phase out your PPC campaign, or, if you were making money on the campaign, leave it and enjoy the extra profit.

Paul Schmidt is Director of Web Design, iPlenus Solutions
Article from the August 23rd edition of "Web Marketing Today"
http://www.wilsonweb.com/paid-search/ppc-first.htm

Articles on Our Website:

Be sure to check www.BBMediaServices.com on a regular basis for articles. We post the latest “spoof” emails (emails used by people to try to commit fraud), and we  also list the latest virus and security threats.

1. Find ways to attract customers. Link up with a variety of search engines so that when potential customers are searching for your product, they’ll find your company listed.
2. Make it easy for people to “navigate” your site. Hire a good website designer.
3. Help customers trust you. Provide information on the company’s history, mission, and values.
4. Enable customers to get in touch with you easily—via email, phone and regular mail—and respond promptly.
5. Provide top customer service along with the speed and good prices that technology offers. Think about how you will keep customers coming back.

Brought to you by SCORE "Counselors to America's Small Business."

Resources & Policies

Referral Directory
http://www.bbmediaservices.com/directory.shtml
We have started a directory of services at our website.  We only put trusted referrals on the list – professionals with whom we have worked.  It’s a great place to look up real estate agents, chiropractors … you name it. 
Payment Policies
Beginning January 1st we will start charging late fees on invoices.  Here is a review of our complete payment policy.
Every invoice is due upon receipt.  
Balances 30 days past due are subject to an annual finance charge of 18%.
A late fee of $15.00 will be assessed on payments not received 30 days after invoice date.
If payments are returned by a bank (checks or credit cards), the client will be responsible for bank charges, as well as a $25 return payment fee and interest from 30 days after the original invoice was due.
The rates are subject to change.  Clients will be notified 30 days in advance of rate changes.
Referral Program
Our business is 95% referrals.  We would like to thank and reward existing clients for their referrals. 
If you make a referral to us that results in a signed contract, we will take $30 off of your next bill.  If you make a referral that results in a wedding website, we will take $10 off your next bill.

Credit Card Payment Reminder:

We accept credit cards for the payment of invoices. This is an easy way to have your bills automatically paid, especially for quarterly hosting. The online form and printable form are at:

www.bbmediaservices.com/
cc-payment

Services

BB Media Services offers affordable custom website design, website development, graphic design, computer consulting, and internet marketing.

Our Contact Info:

Mailing Address:
369-B Third Street PMB #311
San Rafael , CA. 94901
Email: Info@BBMediaServices.com
Phone: 415.459.5906
Fax: 415.329.1478