Articles on Our Website:
Be sure to check www.BBMediaServices.com on a regular basis for articles. We post the latest “spoof” emails (emails used by people to try to commit fraud), and we also list the latest virus and security threats.
Client Website News:
New Client: DaveHansenWhiteWater.com
New Reservations program:
SnakeRiverWhiteWater.com
Online Pet Stores & Pharmacy:
Belmont Pet Hospital & Donner-Truckee Veterinary Hospitals:
New Website Design:
Marian Nelson.com
We would like to congratulate Elizabeth Fulton of the Animal Healing Institute for book being formally published in Mid April.
www.AnimalReikiBook.com
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Email Newsletter compiled by BB Media Services for the Animal Healing Institute
This article is based on an article by Jeanne S. Jennings (http://www.JeanneJennings.com) an independent consultant with 15 years of experience in marketing strategy and creative direction, focusing on email and websites. |
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Business Card CD’s |
 At the May Marin Business Showcase we took the opportunity to launch our new product:
Have you heard of Business Card CD’s? They are the exact same size and shape of a normal 3.5 by 2 inch business card, but they are small CD’s. You put all the same information you would on a normal business card, and fill the CD with digital brochures, product info and more! If you give potential clients these business card CD’s, they can take them home and immediately look at more information on you.
They are great for people who network a lot and want some way to make a strong first impression and have a high likelihood of follow up. There are many options in terms of quantity and variety of information that gets burned to these CD’s.
BB Media is available to design these CD-Cards for you. If you would like to see a sample, drop us a line:
415.459.5906 or info@bbmediaservices.com
Great for Stores, Catalog, Real Estate Agents, Doctors, and more!
- Preload client/patient questionnaires or forms
- Display your product catalog
- List your portfolio of services or products
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A Business Card CD is a high-tech alternative to a traditional business card. A significant amount of information and media can be packed into these tiny CD’s, making them an effective way to efficiently disseminate company or product information to potential customers.
Many of our clients ask us to design Business Card CD’s for them to hand out at trade shows and other events. These are a good choice because of their convenient size. This makes it easy for individuals to take the CD with them for viewing on a home or office computer. A Business Card CD is therefore the perfect advertising vehicle because it creates a lasting impression in the potential customer’s mind.
Despite their small size, a Business Card CD can hold several minutes of high-quality video, sound files, and other interactive content. Like a full-sized CD, Business Card CD’s do not require an Internet connection, giving your audience the ability to view your information anywhere, any time. If the person viewing your Business Card CD has an Internet connection, you can also direct them to your website where they can fill out an information request form and leave their contact information for you.
Contact us today to find out how we can design a Business Card CD for you and to request a sample of our own Business Card CD.
Your normal business card Plus capabilities of a CD!
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| 5 Good Reasons to Outsource your Bulk Emails |
We are not against managing your email send in-house, it's just that we've found it to be better in theory than in practice. Clients hire me to optimize their email marketing efforts; they're looking to increase their return on investment. And often, outsourcing to a reputable email service provider (ESP) is part of the solution. Here are five good reasons to outsource your email send, along with the number one objection for doing so (and why it's a paper tiger).
Building Relationships with ISPs
Recent research found false positives (opt-in mail filtered as spam) running as high as 19%, or nearly 1 in 5 emails sent. Getting into the inbox is critical to your success with email and a good ESP can help you accomplish this by having relationships with ISPs, the 'gate keepers' of your recipients' inboxes.
Could you do this yourself in house? Maybe. You'd need at least one person, dedicated full-time to the task, that pro-actively reaches out to the ISPs you are mailing to before there's a problem. Even then, you may not succeed.
At a conference last month in Chicago, representatives from AOL and MSN confirmed that they really don't have the personnel to build relationships with every small mailer out there and prefer to work with ESPs who represent multiple mailers.
 Tracking and Reporting
Without tracking open rates and click-throughs, it's hard to know which parts of your email campaign are working and which could use some tweaking. Effective email marketing isn't about the how many are sent - it's about the results of the send. And that means tracking and reporting. If you're serious about email marketing, you have to have excellent tracking.
Keeping up with the Technology
ESPs have to stay up on technology - it's their business, their bread and butter. They are constantly looking for ways to improve their service and provide additional value to their customers. It's a competitive field.
Managing Subscribes, Bounces and Unsubscribes
While it may not seem like much with a small list, a larger list requires much more attention. And now, with CAN-SPAM, not only do you have to remove people who unsubscribe, you have to do so within 10 days. |
 In addition to saving you time, you'll get things your in-house system probably didn't provide - like differentiation between types of bounces, automatic removal after a certain number of bounces and immediate unsubscribe to stay ahead of CAN-SPAM.
Another perk: double opt-in, the gold standard for permission-based marketing, can be daunting to manage on your own but is usually a breeze with an ESP. Why? Because they've got it down to a science and you can take advantage of their learnings to optimize your confirmations.
Getting Sound Advice
Another benefit of working with an ESP is the advice they can provide. Even if you don't pay for one-on-one consulting, most ESPs provide education to their customers, ranging from optimizing your list growth to avoiding spam filters to elements of good email design.
They see themselves as an ally whose goal is to help make you successful, because if you're having success you'll maintain and perhaps expand your email program. Few if any in-house solutions offer that - typically it's a technical sale with a one-time fee. They may help your IT folks set it up, but then you're on your own (especially where the marketing side is concerned).
I Know What You're Thinking: But What About the Cost?
The vendor BB Media Partners with does NOT have a monthly minimum. Other vendors charge a monthly minimum (usually $15), but that is not the case with our vendor. Our vendor charges per email which is usually around $0.02 per email depending on your list size and/or volume.
Plus, when you add up the benefits:
- Increased deliverability
- Enhanced tracking and reporting
- Latest technology
- Automated subscriber, bounces and unsubscribe
- Great advice
It's really no contest. I've found time and time again, with small, medium and large businesses, that the benefits of using a reputable ESP far outweigh the costs. |
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Partner Profile: Alessandro De Sogos Photography |
Instead of using stock photos we often use photos Alessandro has taken of the San Francisco Bay Area.
For more information on the power of photography on your website, click here. |
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One of the most important factors that distinguishes good websites from great websites is text and photos. This month we would like to showcase Alessandro De Sogos. Many of our clients have used Alessandro for their own Business Portraits and have rave reviews:
“Alessandro is an exceptional photographer. In his portraits, I feel like he not only captures an image but also your personality. His pictures tell a story regardless of the setting or the background” - Nicole Raney, Global Funding Partners
“Since the day of my wedding, I am always moved by the depth of the images that Alessandro captures. Not only is he able to frame a scene and capture the moment, Alessandro's eye can tell the full story. His talents go beyond weddings, today I call on Alessandro for my business portraits and advertising campaigns, yes, he is that good. The care, attention to the details and in his carefully honed creative talents behind the camera are why he has been and will remain my photographer of choice.” - Marcus Miller, Real Estate Consultant/Broker Associate
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Alessandro has over 12 years experience in the business. Alessandro began his career in Milan photographing models and fashion shoots. These endeavors took him to Argentina and then San Francisco. His focus these days is on business portraits, weddings and family portraits.
Alessandro’s gift is in making people relax and feel at home. In combination with his incredible eye, his ability to make his client relax produces great photos.
Services
- Fashion Photography
- Corporate Portraiture
- Fine Art
- Wedding Photography
- Web/Product Photography
- Private Events
- Digital Imaging and Manipulation
Alessandro De Sogos
(415) 640 - 5649
admin@alephoto.com
www.alephoto.com |
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Snake River Whitewater.com's new Reservation System
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Resources & Policies
Referral Directory
http://www.bbmediaservices.com/directory.shtml
We have started a directory of services at our website. We only put trusted referrals on the list – professionals with whom we have worked. It’s a great place to look up real estate agents, chiropractors … you name it.
Payment Policies
Beginning January 1st we will start charging late fees on invoices. Here is a review of our complete payment policy.
Every invoice is due upon receipt.
Balances 30 days past due are subject to an annual finance charge of 18%.
A late fee of $15.00 will be assessed on payments not received 30 days after invoice date.
If payments are returned by a bank (checks or credit cards), the client will be responsible for bank charges, as well as a $25 return payment fee and interest from 30 days after the original invoice was due.
The rates are subject to change. Clients will be notified 30 days in advance of rate changes.
Referral Program
Our business is 95% referrals. We would like to thank and reward existing clients for their referrals.
If you make a referral to us that results in a signed contract, we will take $30 off of your next bill. If you make a referral that results in a wedding website, we will take $10 off your next bill. |
Credit Card Payment Reminder:
We accept credit cards for the payment of invoices. This is an easy way to have your bills automatically paid, especially for quarterly hosting. The online form and printable form are at:
www.bbmediaservices.com/
cc-payment
New Click Dave Hansen Whitewater.com
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Services
BB Media Services offers affordable custom website design, website development, graphic design, computer consulting, and internet marketing.
Web Design Services:
- Website Design & Implementation
- Website Hosting
- Video on the web
- Flash Animation
- Content Creation and Organization
- Redesigns and Touch-Up's
- Search Engine Registration
- Setup and Maintenance
- Instruction to update your website and search engine marketing
- E-commerce setup and maintenance
- Merchant Services setup
Print Media Services:
- Logos
- Corporate Identity
- Newsletters (digital and print)
- Brochures
- Illustration
- Web graphics
- Business Card
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Computer Consulting:
- DSL / Cable / Dial-up /Cellular Internet Access
- Internet Security , Virus Protection, & Firewall
- Wireless & Wired Home Networking (share an internet connection, printers and files)
- Equipment Purchase Consulting
- Installations / Repair / Upgrades / Troubleshooting
- Remote access to your home and office networks
- File, Application, and Mail Servers
- Extensive On-Site Application Support and Training
- Data Backup / Strategic Disaster Planning
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Our Contact Info:
Mailing Address:
369-B Third Street PMB #311
San Rafael , CA. 94901
Email: Info@BBMediaServices.com
Phone: 415.459.5906
Fax: 415.329.1478 |
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June 2006 Newsletter